Attracting Your Dream Client

“We don't want to push our ideas onto customers, we simply want to make what they want.” - Laura Ashley

Attracting Your Dream Client

Everyone can benefit from having a coach.

But not everyone will benefit from having YOU as a coach. Nor should you think they will. Your knowledge, skills, coaching style, and experience make you the perfect coach for only a specific person – sometimes known as your dream (or ideal) client.

Positioning yourself and your coaching program as the perfect solution to his or her problems is what will help you demand a much higher rate than the coach who tries to serve a wider audience. Your clients will value your advice much more – and be more likely to act on it successfully – when they know they are part of a carefully chosen subset of a larger market.

So how do you attract that ideal client? The obvious first step is to find out who he or she is. Ask yourself:

• What his/her family situation is – is she married? Does she have children? Does she live in a house or apartment? In the city or a rural area?

• What his/her socioeconomic status is – is she wealthy or working class? From a privileged or more humble background? Does she have a job? Own her own business?

• How old is he/she is – Is she just out of college? An empty nester? Retiree?

• What are the exact problems you are uniquely positioned to help him/her solve? For example, if you’re a branding expert with a background in jewelry design, you’re the ideal solution for an up-and-coming jewelry maker who has trouble differentiating him/herself from the crowd. The pain point you’re answering for her is “How can I stand out in a crowded market and sell more jewelry?”

Once you know the answers to these questions (and there are many more you can ask yourself – this is just a small sample of what you need to know about your dream client) you will better know exactly how to reach your ideal client. You’ll know:

• Where he/she hangs out – forums, Facebook and LinkedIn groups, local meetups, and more are all gathering places for like-minded individuals. Chances are if your dream client is spending time in one particular group, there are others there who will also benefit from your coaching.

• Where he/she is going – Your dream client has goals, and if you can discover them and create a plan to get her there, she’ll gladly pay you a premium for your coaching services.

If you’re just starting, it can seem daunting to identify your dream client, his/her needs, and where he/she spends her time. As you work with more and more people though, you’ll be better able to refine your message – including your email marketing, sales copy, social media outreach, and more – and you will naturally begin to attract exactly who you want to work with. 

To get started on identifying your ideal dream client, I have prepared a quick tool that walks you through the steps, you can find it here.

Want to connect to other like-minded online Entrepreneurs?  Want to be able to share your ideas, get feedback, and offer your expertise? 

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